Nordnet Marketing Forum 2023
Welcome to Nordnet Marketing Forum 2023!
This is our first internal conference with workshops, master classes, analysis and discussions about everything (almost) of what we are doing in marketing.
Date: 07-08 November
Starts: 10.30 – Dinner to follow
Ends: 15.00
Purpose and outcome:
Share experiences, get inspired, learn new things and not the least, meet up IRL, build relationships and have fun!
Format:
Conference with different ”tracks”.
Participants:
All local marketing teams + Nordic Marketing.
Program:
| 7/11 | Tuesday | 8/11 | Wednesday |
|---|---|---|---|
| When? | What? | When? | What? |
| 10.30 | Gather Nordnet office (Uppsala floor 1) | 8.45 | Gather (Uppsala) |
| 11.00 – 11.30 | Are we sending too much email or could we even communicate more? Filip Erlandsson (Uppsala) | 9.00 – 9:30 | How we work with the content strategy? Andreas Stær |
| 11.30 -12.15 | Unlocking Profits: The Art of CRO at Nordnet. Karsten Franke (Uppsala) | 9:35 – 10:05 | How we work with SEO? Henri Isometsä |
| 12.15 – 13:00 | Lunch break (sallads will be served in Uppsala) | 10:05 – 10:20 | Break |
| 13.00 – 14.30 | Workshop: AI and the future of search. Mikael Ekelin Hollqvist & Tobias Wiström (Uppsala) | 10:20 – 10:50 | How we build a successful organic strategy for Instagram? Elin Sunde/Christian Linnerud |
| 14.30 – 15.00 | Fika break (Uppsala) | 11:00 – 11:30 | How we build a successful strategy for TikTok? Ara Mustafa |
| 15.00-16.00 | Creative session (Uppsala) | 11:30 – 12:30 | Lunch (sallads will be served in Uppsala) |
| 16.00-17.30 | AW/Quiz – PUB | 12:30 – 14:00 | Workshop: Probably the best writing in the world. Per Olof Lundgren & Andreas Nielsen (Uppsala)
Workshop: A/B test trigger communication. Filip Erlandsson (NMF) |
| 17:30 – 18:30 | AW/check-in for those who are travelling | 14:00 – 15:00 | Wrapup & fika |
| 18:30 | Dinner at Tabbouli, Norra Agnegatan 39 |
About the Workshops
Click topic to read more.
Workshop – AI and the Future of Search Engines
Presenter/organizer: Mikael Hollqvist and Tobias Wiström
The future of search engines is being reshaped by AI. This workshop is designed to provide you with a comprehensive understanding of how AI is revolutionizing the world of search engines and the expected impact it will have on our SEO, SEM and content strategies. We will also take a look at a number of AI tools which can simplify parts of our content production.
Workshop – Probably the best writing in the world
Presenter/organizer: Andreas Nielsen and Per-Olof Lundgren
A deep-dive in how to write better texts.
- General tips & tricks
- How to leverage AI in your writing
- Writing for everyone – accessability
- Capturing our tone of voice
- A/B testing and alternative versions
- Open discussion & user cases
Workshop – A/B test trigger communication
Presenter/organizer: Filip Erlandsson
In this workshop we will go through how you can create content A/B tests on individual automated e-mails in ACS. The test will focus on if a new CTA, subject line or text can increase open- or click through rate or decrease opt out. We cover what you need to think about in terms of setting up the delivery, changing the workflow and how to follow up and implement the winner, as well as guidelines on what you can test on your own and to document the results.
About the Nordic Marketing presentations
NM presentation 1: Email reading
Are we sending too much email or could we even communicate more?
An exploratory view of Nordnets email communication statistics.
NM presentation 2: Unlocking Profits: The Art of CRO at Nordnet
Join us for a thrilling journey through the wonderful world of Conversion Rate Optimization (CRO) at Nordnet. Learn about what we have learned and accomplished so far and where we are heading with this exciting initiative and our tool of choice called Optimizely.
Creative Session
We will do a re-cap of our visual identity and what to think about from a visual perspective when creating communication based on our existing SoMe templates and visual guidelines. Do’s, dont’s and inspiration – still and motion.
We will also have an open discussion on potential developments of templates going forward.
About the Local marketing presentations
(!) There are some suggestions on the topics that local marketing teams can present. If you want to present another case, please reach back to mariia.opanasenko@nordnet.se. Deadline is 06 October.
Sweden presents: How to successfully build an organic TikTok strategy
30 min (10 min presentation + 20 min discussion)
Denmark presents: How we work with content strategy?
30 min (10 min presentation + 20 min discussion)
Norway presents: How we build successful organic IG strategy?
30 min (10 min presentation + 20 min discussion)
Finland presents: How we work with SEO?
30 min (10 min presentation + 20 min discussion)
FAQ
Where in Stockholm should I stay?
We recommend to stay at Connect Hotel City (the same building as the office).
https://www.booking.com/hotel/se/connect-city.sv.html
Where will all the workshops and presentations take place?
At the office, you will receive directions to each room.
How many workshops can I attend?
You can attend 2 workshops.
Is there a limited number of seats for the workshops/MasterClasses?
No, we will make sure that everyone will get a seat for the requested workshops/MasterClass. Final agenda will be sent out after we have received all the registrations.
Where do I eat?
Sallads will be served both days. Don’t forget to inform us about allergies/food preferences when you register.
Should I prepare something for the conference?
Local marketing teams will present the cases that they are extra proud of. Presentation is 10 minutes + 20 minutes for Q&A and discussions.
When and to who should I send our case presentation?
6/11 latest, send it to mariia.opanasenko@nordnet.se.
Is there a deadline for the registration?
Oh yes, please register by October 6 latest.
- Start Date: 2023-11-07
- End Date: 2023-11-08
- Plats: Nordnet Office
- Adress: Alströmergatan 39, 112 47 , Stockholm